Steel Reef a été fondée en 2020 par Gabriel Drogon, qui était à l'époque un étudiant universitaire aspirant à une carrière juridique de haut niveau. Le parcours de la marque a commencé avec la création de son maillon d'extension signature « On The Fly » pour les modèles Tudor Black Bay 58, né du désir personnel de Gabriel de trouver une solution pratique et élégante. Ce produit a été si bien accueilli par le marché qu'il a donné naissance à ce qui est devenu la mission de Steel Reef : concevoir des innovations de la plus haute qualité pour les montres de luxe du monde entier.
Au fond, Steel Reef reste fidèle à la vision originale de Gabriel Drogon : combiner passion, innovation et précision pour fabriquer des accessoires qui améliorent l'expérience de possession de montres de luxe
"Steel" represents our commitment to OEM-level precision engineering. We firmly believe that any part designed to enhance a watch should meet the same high standards of machining, materials, and tolerances as the original.
That’s why we use premium 316L and 904L stainless steel—the same trusted by the world’s top watch brands—and machine to tolerances of 0.02mm, one-fifth the width of a human hair. This reflects our dedication to creating solutions for older models and even newer watches lacking modern functionality.
"Reef" represents collaboration and innovation, where watch enthusiasts help shape the future. Many of our products, like SwiftLink, began as customer ideas—some even helped fund development.
Our first creation, the "On The Fly" extension link for the Black Bay 58, remains a bestseller. Today, we craft instant-adjustment links for 300+ million watches, including Rolex, Tudor, Zenith, and Grand Seiko.
Beyond upgrades, we’re pushing boundaries with projects like Project Archetype, a watch designed entirely with community input. At Steel Reef, enthusiasts don’t just wear innovation—they create it.
From our base in Hockley, Nottingham, we continue to innovate and collaborate, ensuring every product reflects the passion and precision that drive us. Customers can even submit their ideas directly through our site, and we’re constantly exploring new projects to push boundaries and bring fresh ideas to life.
Steel Reef is more than a brand—it’s a movement, a hub for creativity and collaboration in the world of luxury timepieces.
