SwiftLink: The Hidden Genius Revolutionizing Rolex & Grand Seiko Adjustments

At Steel Reef, we’ve always been driven by the needs and feedback of our community. Our Design House thrives on turning customer suggestions into reality, which is why we first announced SwiftLink for Grand Seiko. The unprecedented level of interest in this innovation compelled us to begin developing a Rolex-compatible SwiftLink as well. Now, we’re excited to offer this revolutionary upgrade to both Rolex and Grand Seiko owners—with the first run limited to just 500 units for our early adopters.

Why SwiftLink?

SwiftLink offers instant adjustability with three under-the-radar positions, each 1.5mm apart, giving you ultimate control over the fit of your watch. The true genius of SwiftLink lies in its disguise—it looks just like a normal bracelet link, preserving the iconic elegance of your watch while delivering unparalleled comfort.

  • Under-the-Radar Innovation: SwiftLink integrates seamlessly, appearing as just another link in your bracelet while enhancing functionality in a completely invisible way.
  • Precision & Comfort: Fine-tune your fit with three adjustment positions, each 1.5mm apart, for perfect comfort and balance.
  • Stealthy Adaptability: Enjoy the flexibility of an adjustable bracelet that doesn’t alter the sleek, sophisticated appearance of your Rolex or Grand Seiko.

Register Your Interest for the First Run

Our first production run is limited to just 500 units. By filling in the form below, you’re registering your interest to be among the first to receive SwiftLink when it becomes available. Please note, this registration does not guarantee a spot—when we go live, those who have registered will be contacted with the opportunity to secure their SwiftLink through payment.

Bringing SwiftLink to Life

We’re committed to bringing SwiftLink to market as soon as possible, but due to the complexity of this innovation, we cannot provide a timeline or even an indication of availability at this time. We are currently exploring funding options to bring this groundbreaking product to market, and we are working hard to make it a reality as soon as we can.

Compatible Models

SwiftLink is designed to seamlessly fit nearly all steel Rolex Oyster and Grand Seiko steel bracelets. For a full list of compatible models, visit our Rolex compatibility page or our Grand Seiko compatibility page.

Don’t miss out on this exclusive opportunity. Register your interest now to be part of the first run and elevate your Rolex or Grand Seiko experience with SwiftLink.