This Privacy Policy describes how steelreef.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Contact
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at customerinquiries@steel-reef.com or by mail using the details provided below:
Ingenuity Centre, Wollaton Road, Nottingham, NG72TU, United Kingdom
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”.
Device information
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
Source of collection: collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: shared with our processor Shopify.
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order information
Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, provide invoices and order confirmations, communicate with you, screen orders for potential risk or fraud, and when aligned with your preferences, send marketing or product information.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify.
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you.
For example:
• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests, or to protect our rights.
• We may share Personal Information with third-party partners who assist with shipping, payment processing, customer communication, analytics, and advertising services.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
Examples include:
• Using Google Analytics to understand customer behaviour.
• Sharing information about your use of the Site or your purchases with advertising partners via cookies or pixels.
• Using Shopify Audiences to reach customers who may be interested in our products.
You can opt out of targeted advertising via:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/
Using Personal Information
We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping and order fulfillment, and keeping you updated on new products, services, and offers.
SMS Abandoned Cart Tracking
Our website uses cookies and similar technologies to keep track of items you place into your shopping cart, including when a cart has been abandoned. This information is used to determine when to send cart reminder messages via SMS to customers who have opted in to receive text messages. These tracking tools allow us to identify when a cart has not been completed and to issue reminders based on your opt-in preferences.
SMS Opt-In Data and Third-Party Sharing
Any data related to SMS opt-in, consent, or text messaging originator information is excluded from any general data sharing described in this Privacy Policy. This information will not be shared with non-affiliated third parties for marketing or other purposes.
Lawful basis (GDPR)
If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:
• Your consent
• The performance of the contract between you and the Site
• Compliance with our legal obligations
• To protect your vital interests
• To perform a task carried out in the public interest
• For our legitimate interests, which do not override your fundamental rights and freedoms
Retention
When you place an order through the Site, we retain your Personal Information for our records unless and until you ask us to erase this information.
Automatic decision-making
We do not engage in fully automated decision-making that has a legal or significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud, including:
• Temporary IP blacklists associated with repeated failed transactions
• Temporary credit card blacklists associated with blacklisted IP addresses
Your rights (GDPR)
If you are a resident of the EEA, you have the right to access, correct, update, erase, or port your Personal Information. Contact us through the details above to exercise these rights.
Your Personal Information will be initially processed in Ireland, then transferred outside Europe for storage and processing, including to Canada and the United States. More information on Shopify’s GDPR compliance can be found here: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
Cookies
A cookie is a small amount of information stored on your device. We use cookies to enhance your browsing experience and understand how customers use our Site.
We use functional, performance, advertising, and social media cookies. These help remember your preferences and allow us to analyze website usage.
For a complete list of cookies used by Shopify, visit:
https://www.shopify.com/legal/cookies
Cookies Necessary for the Functioning of the Store
|
Name
|
Function
|
Duration
|
|
_ab
|
Used in connection with access to admin.
|
2y
|
|
_secure_session_id
|
Used in connection with navigation through a storefront.
|
24h
|
|
_shopify_country
|
Used in connection with checkout.
|
session
|
|
_shopify_m
|
Used for managing customer privacy settings.
|
1y
|
|
_shopify_tm
|
Used for managing customer privacy settings.
|
30min
|
|
_shopify_tw
|
Used for managing customer privacy settings.
|
2w
|
|
_storefront_u
|
Used to facilitate updating customer account information.
|
1min
|
|
_tracking_consent
|
Tracking preferences.
|
1y
|
|
c
|
Used in connection with checkout.
|
1y
|
|
cart
|
Used in connection with shopping cart.
|
2w
|
|
cart_currency
|
Used in connection with shopping cart.
|
2w
|
|
cart_sig
|
Used in connection with checkout.
|
2w
|
|
cart_ts
|
Used in connection with checkout.
|
2w
|
|
cart_ver
|
Used in connection with shopping cart.
|
2w
|
|
checkout
|
Used in connection with checkout.
|
4w
|
|
checkout_token
|
Used in connection with checkout.
|
1y
|
|
dynamic_checkout_shown_on_cart
|
Used in connection with checkout.
|
30min
|
|
hide_shopify_pay_for_checkout
|
Used in connection with checkout.
|
session
|
|
keep_alive
|
Used in connection with buyer localization.
|
2w
|
|
master_device_id
|
Used in connection with merchant login.
|
2y
|
|
previous_step
|
Used in connection with checkout.
|
1y
|
|
remember_me
|
Used in connection with checkout.
|
1y
|
|
secure_customer_sig
|
Used in connection with customer login.
|
20y
|
|
shopify_pay
|
Used in connection with checkout.
|
1y
|
|
shopify_pay_redirect
|
Used in connection with checkout.
|
30 minutes, 3w or 1y depending on value
|
|
storefront_digest
|
Used in connection with customer login.
|
2y
|
|
tracked_start_checkout
|
Used in connection with checkout.
|
1y
|
|
checkout_one_experiment
|
Used in connection with checkout.
|
session
|
|
checkout_session_lookup
|
Used in connection with checkout.
|
3w
|
|
checkout_session_token_<<token>>
|
Used in connection with checkout.
|
3w
|
|
identity-state
|
Used in connection with customer authentication.
|
24h
|
|
identity-state-<<token>>
|
Used in connection with customer authentication.
|
24h
|
|
identity_customer_account_number
|
Used in connection with customer authentication.
|
12w
|
Reporting and Analytics
|
Name
|
Function
|
Duration
|
|
_landing_page
|
Track landing pages.
|
2w
|
|
_orig_referrer
|
Track landing pages.
|
2w
|
|
_s
|
Shopify analytics.
|
30min
|
|
_shopify_d
|
Shopify analytics.
|
session
|
|
_shopify_s
|
Shopify analytics.
|
30min
|
|
_shopify_sa_p
|
Shopify analytics relating to marketing & referrals.
|
30min
|
|
_shopify_sa_t
|
Shopify analytics relating to marketing & referrals.
|
30min
|
|
_shopify_y
|
Shopify analytics.
|
1y
|
|
_y
|
Shopify analytics.
|
1y
|
|
_shopify_evids
|
Shopify analytics.
|
session
|
|
_shopify_ga
|
Shopify and Google Analytics.
|
session
|
|
customer_auth_provider
|
Shopify analytics.
|
session
|
|
customer_auth_session_created_at
|
Shopify analytics.
|
session
|
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Complaints
As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: [Add contact information or website for the data protection authority in your jurisdiction. For example: https://ico.org.uk/make-a-complaint/]
Last updated: 18/12/2025
