Product Information and Compatibility

Our extension links are generally crafted using materials that match the quality and finish of the watch bracelets they are designed for. Primarily, we use 316L stainless steel, known for its durability and resistance to corrosion, with options in both brushed and polished finishes to complement your watch's aesthetic. Additionally, we are in the process of transitioning to 904L stainless steel for some of our product lines.

Our standard 'On the Fly' Extension links are designed to offer adjustments in increments of approximately ±5mm, providing significant flexibility for a comfortable fit. Recognizing the need for more precise adjustability, we are
currently developing extension links with finer adjustment capabilities. This development is initially focused on specific models, starting with Grand Seiko and Omega, to cater to their unique design requirements. These new links will enable smaller adjustment increments, allowing for a more tailored and precise fit to accommodate varying wrist sizes and comfort preferences. Stay tuned for these advancements as we continue to enhance the functionality and versatility of our products.

We cater to a range of models, including vintage ones. Check our product pages or contact us for specific inquiries.

Extension Links are typically installed under the clasp, replacing diver's extensions where present.
Installation guidance is available here.

Ordering, Shipping, and Returns

Yes, we offer free economy and paid express shipping to almost every country. Here are some important points to consider:

  1. Import Duties and Taxes: While we ship globally, customers are responsible for any import duties and taxes that may apply in their country. These charges are not included in our shipping fees and vary depending on local regulations.
  2. Address Accuracy and Customs Codes: It's crucial that you provide a correct and complete shipping address. In some countries, personal customs codes or additional information are required for customs clearance. Please ensure that you include these details if they are necessary in your country.
  3. Responsibility for Compliance: As the recipient, it's your responsibility to ensure that the imported goods comply with local laws and regulations.
  4. Checking Local Requirements: We recommend checking with your local customs office for specific import requirements, duties, and taxes before placing your order.

Our goal is to provide seamless and efficient shipping, but it's important to be aware of these international shipping considerations to avoid any unexpected delays or charges.

Yes, customers are responsible for any customs and import duties. Check with your local customs office for estimates.

We accept returns for any reason, ensuring customer satisfaction is our priority. However, it's important to understand our policy regarding shipping costs:

  1. Return Shipping Costs: If you decide to return a product, the return shipping fees are the responsibility of the buyer. This is because we cannot recoup the initial shipping costs.
  2. Refunds: While we accept returns, please note that we cannot refund the original shipping costs included in your purchase.
  3. Defective Items: In the unlikely event that you receive a defective item, we will take responsibility for the return shipping costs. In such cases, we will cover the expenses to ensure a hassle-free process for you.
  4. Return Condition: For a successful return and refund, items must be returned in their original condition.
  5. Initiating a Return: To start a return process, please contact us with your order details. We will provide instructions on how to proceed.

Our return policy is designed to be fair and transparent, keeping in mind both the needs of our customers and the operational constraints. If you have any questions or need assistance with a return, please feel free to contact us.

Out-of-stock items can often be pre-ordered on the relevant product page on our website.

Business Services and Customer Collaboration

Absolutely! We provide custom design and manufacturing services tailored to the unique needs of smaller watch brands and accessory companies. Our team specializes in creating high-quality, bespoke watch components and accessories that align with your brand's vision and requirements. For more information on our custom services and to discuss your specific needs, please find out more here. We look forward to collaborating with you and bringing your ideas to fruition.

If you have an idea for a new watch extension link or a luxury watch accessory that you believe would appeal to a wider audience, we encourage you to participate in our innovation process:

  1. Idea Submission & Evaluation: Begin by submitting your idea through our online form. Provide essential details such as design sketches, specifications, intended watch models, desired materials, and design aspects. You can find the submission form here.
  2. Pre-Order Campaign: If your idea meets our criteria, we will launch it in a pre-order campaign. This phase is crucial for gathering support from the watch enthusiast community, aiming to reach a pre-order goal that validates market interest.
  3. Manufacturing Phase: Once the pre-order goal is met, we proceed with manufacturing. Our commitment is to produce your idea with high quality, craftsmanship, and attention to detail, ensuring that the final product meets the expectations of both you and the potential customers.

We're excited about the possibility of bringing your innovative ideas to the watch community and look forward to collaborating with enthusiasts like you.

Yes, we are open to considering custom one-off ideas for watch accessories. If you have a unique concept or a specific design in mind for a one-of-a-kind creation, we would love to hear about it. To submit your custom one-off idea, please email us directly with as much detail as possible about your design, including any sketches, specifications, and preferences you have. Our email address for custom inquiries is Once we receive your email, our team will review your idea and get in touch with you to discuss feasibility, potential development, and the next steps in the creation process. We're excited about the opportunity to work on bespoke projects and bring unique visions to life.

General and Miscellaneous

Steel Reef is based in the United Kingdom, and we ship our
products from here.

Subscribe to our newsletter and check our website regularly.

We typically do not offer prototype testing or early access. Stay updated via our newsletter for new releases.

For any assistance or inquiries, please use the contact form below.

Our product pricing is carefully considered to reflect the value and quality we offer. Here are some key factors contributing to our pricing structure:

  1. Precision Engineering and Quality Materials: Each product is crafted with precision engineering and high-quality materials to meet the specific requirements of various luxury watch models. Unlike mass-produced items, our products are individually crafted to ensure the highest standards of compatibility and aesthetics.
  2. Research and Development Costs: A significant portion of our pricing goes towards the substantial research and development costs involved in creating our innovative products. This is particularly true for our world-first extensions for brands like Grand Seiko and Omega, as well as niche brands such as Sinn. Developing these unique products requires a considerable investment in time, expertise, and resources.
  3. Craftsmanship and Utility: We place a high value on the craftsmanship and utility of our products. The positive feedback and support we've received from customers attest to the appreciation for the distinctiveness and practicality of our products.

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