Steel Reef was founded in 2020 by Gabriel Drogon, who at the time was a university student aspiring to a high-end legal career. The brand’s journey began with the creation of its signature 'On The Fly' extension link for Tudor Black Bay 58 models, born out of Gabriel’s personal desire for a practical and stylish solution. This product was so well received by the market that it sparked what has become Steel Reef’s mission: to engineer the highest-quality innovations for luxury timepieces worldwide.