'On the Fly'
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EFFORTLESS ADJUSTMENT: AS IT SHOULD BE

ROLEX & GRAND SEIKO
SWIFTLINK LAUNCH

REDEFINING WEARABILITY

OUR MISSION

We craft luxury timepiece accessories that blend precision engineering with innovation, tailored for discerning watch enthusiasts. Inspired by the passion of our community, every product reflects our commitment to quality and craftsmanship.

More than just an engineering brand, Steel Reef is a community driven by a shared love for horology and the pursuit of excellence.

ALL-NEW

PRECISION BEZELS

OUT NOW
SO YOUR WATCH DIDN'T COME WITH ONE?

‘ON THE FLY’ INSTANT EXTENSION LINKS - A MODERN DAY ESSENTIAL

HERE'S THE REST OF YOUR FULL SET

SWISS OEM GRADE HALF LINKS FOR ROLEX & TUDOR

HAVE YOUR CAKE AND EAT IT

WEAR IT YOUR WAY WITH UNIQUE PRECISION BEZELS