THE 'ON THE FLY' EXTENSION LINK

A HIDDEN LINK THAT ADJUSTS TO YOU

Hot day? Watch feels tighter? Adjust your bracelet instantly, no tools or hassle - Options for Rolex, Tudor, Longines, Zenith, and Sinn.

SHOP NOW
About
We craft luxury timepiece accessories that blend precision engineering with innovation, tailored for discerning watch enthusiasts. LEARN MORE

THE STEEL REEF COLLECTION

PRECISION BEZELS

PRECISION BEZELS

Machined from solid aluminium. Color and detail engineered to transform your Black Bay.

BROWSE PRECISION BEZELS SHOP NOW ›
'ON THE FLY' Links

'ON THE FLY' Links

Instant micro-adjustment, zero tools. Comfort and precision - built straight into steel.

BROWSE "ON THE FLY" LINKS SHOP NOW ›
Rolex & Tudor Half Links

Rolex & Tudor Half Links

Fine-tune your fit with perfect symmetry - precision down to the half link.

BROWSE Rolex & Tudor Half Links SHOP NOW ›
Rolex Standard Links

Rolex Standard Links

OEM-inspired replacements crafted to match strength, fit, and finish exactly.

BROWSE Rolex Standard Links SHOP NOW ›
LIMITED AVAILABILITY

GRAND SEIKO & ROLEX
SWIFTLINK® WAITLIST

SIGN-UP TO PRE-ORDER
A WORLD-FIRST INNOVATION

The patent-pending SwiftLink introduces the world’s first multi-micro-adjustment system, enabling rapid, precise fit adjustments across multiple positions.

A WORLD-FIRST INNOVATION

The patent-pending SwiftLink introduces the world’s first multi-micro-adjustment system, enabling rapid, precise fit adjustments across multiple positions.

Our Mission

We exist to refine what the factory overlooked. Every Steel Reef component is engineered to enhance comfort, function, and balance - while preserving the integrity of the watch it was made for. Precision is our standard, not our statement.

Learn More

Our Values

5,000+ Customers worldwide

5,000+ Customers worldwide

Trusted by collectors across every continent. Owners who value authenticity choose Steel Reef. Proven upgrades, worn daily on thousands of wrists.

PRECISION MANUFACTURING

PRECISION MANUFACTURING

Cut, finished, and tolerance-tested. Every edge, curve, and click meets our rigorous spec. Precision isn’t a claim - it’s our process.

WORLDWIDE SHIPPING

WORLDWIDE SHIPPING

Secure, insured delivery to your door. No compromises, no uncertainty, wherever you are. Engineered upgrades, shipped with confidence worldwide.

COMMUNITY LED RESEARCH

COMMUNITY LED RESEARCH

We build what collectors ask for. Your insights shape our engineering roadmap. Every release solves a real wrist-level challenge brought to us by you.